Although the exact strategy depends on a seller’s particular goals and timing, which I discuss with each of you individually, here are six strategies for selling your home:
1. Determine when you are selling, and then keep it to yourself
This will dictate your actions and decisions on several factors — from the selling price to how much time and effort you invest in getting your home ready.
The time of year you plan to put your home on the market will dictate the best strategy to reach buyers for that period. For example, when you list a home during the holidays, you’ll take one approach, while listing during the busy spring selling season requires a much different approach.
Both strategies aim to get the most money out of your home quickly.
Once you decide when you are selling, I recommend keeping all the details, such as why you are selling, when you are selling, for how much, etc., to yourself.
Because knowing when a home is coming on the market may influence others in your neighborhood who plan to sell, which could impact your sale. Neighbors planning to list their home could change the price they want to sell for or even when they sell if they hear about your plans.
Key Takeaway: Your timing determines your strategy and then mums the word.
2. How will you answer the number one question potential buyers will ask, “Why is the seller moving?”
This can sometimes be tricky, so you want an honest yet satisfactory answer to this question.
Sometimes the answer is easy—moving because of a job relocation or moving out of state to be closer to family.
However, when you are moving because your current home no longer fits your life for whatever reason, your answer for why you are moving could also make buyers rethink whether they will run into the same issue after they buy.
Together, we’ll craft an honest answer to this question that will give potential buyers the information they are looking for without jeopardizing the sale.
For example, if you bought your home five years ago when you were single and are now married and need more space, we might say that you loved living there for five years of being single in the city, but as newlyweds, you are excited to buy your first home together.
Key Takeaway: Have an honest yet satisfactory answer to the question, “Why are you moving?”
3. Know your most likely buyer
This is THE most critical part of selling your home quickly and profitably, and knowing WHO is most likely to buy your home will determine how to sell your home.
It will determine the best time to sell, what the home should look like to appeal to this buyer, and even how to price it.
Understanding your most likely buyer’s motivation will also help drive the best strategy to get your home sold for the most money, especially once you are in negotiation mode.
Do they need to move quickly? Do they have enough money for the asking price? Why do they want to buy? Are they most likely first-time buyers and don’t have another home to sell?
Knowing this information gives you an advantage in negotiating since you want to control the back-and-forth pace between yourself and the buyer.
Key Takeaway: Knowing who is the most likely buyer of your home will drive how you will get your hold sold.
4. Maximize your home’s potential
Now that you know when you plan on selling, why you are moving, and who your most likely buyer is, it’s time to get your home in show shape.
Buyers want to imagine themselves living in your home.
You want your home to look like THEM, not you.
This is a two-step process. First, you’ll do all the “normal” things like cleaning, uncluttering, scrubbing, dusting, and painting, if necessary, to give your home the WOW factor from top to bottom.
Next, we’ll walk through your home and help you do small things that will speak to your most likely buyer. Doing this will tug at your buyer’s heartstrings and help them respond emotionally to your home—we want them to feel right at home!
Key Takeaway: Your home should look like your most likely buyer’s home, not yours.
5. No vacancies or empty rooms
A vacant home looks forlorn and forgotten and just not very appealing. It’s hard for potential buyers to “see” themselves there if it’s a blank slate.
Instead, we want them to walk in and “see” themselves as though they already live there without them having to paint the picture.
So, whether you are still living in your home or not, you want it to feel full of life. We can help you edit your current home down to the bare minimum so it speaks to your potential buyers, OR I’ve got a team of professionals who can do it for you and make your home come to life after you’ve already moved out. It’s your call!
Key Takeaway: Help your buyers “see” themselves in your home by not selling it vacant, even if you’ve moved out.
6. Watch the market carefully
Keep a close eye on the market between now and when you plan to sell your home. I recommend not setting the exact price until a few days before it goes live.
The reason is—prices change pretty quickly, and your value will be determined by what’s selling (or not selling and sitting on the market) the WEEK you list your home.
I will review the price range your home will most likely sell in and even discuss pricing strategy with you (we have a unique, proven, and highly effective pricing formula that’s WAY better than any algorithm). Still, I encourage you to wait to set the price until very close to your listing date.
It’s much better to wait and have the most up-to-date data on what has sold, what has come on the market, and what is staying on the market to determine the perfect listing price for your home.
Key Takeaway: Be willing to wait until right before your home goes on the market to decide on the exact asking price.
I’m here for you!
These are six strategies for you to think about before selling your home.
And, when you start to think about selling your home well before you are ready to go, get in touch with me. In addition, I’ll discuss several other strategies with you when you’re ready to sell your home, including one that buyers LOVE called “What We’ll Miss Most.” Let’s set up a time to meet and discuss all this and more to ensure you get the most out of your most significant investment.
I'm Tehane, a local realtor helping locals buy, sell, and stay local in Honolulu Schedule a conversation, and let's talk about your current situation and where you want to be. Then, let's create a plan to get you there. Every journey begins with the first step!
BHGRE Advantage Realty
4211 Waialae Avenue, Box 9050
Honolulu, HI. 96816